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How I drove my webmaster crazy: the dos when setting up a landing page (Home, Paris 1er)

Post written on Crazy from Gnarls Barkley

Yesterday, I launched the landing and thank you page of my brand Jenni Jane:

I am very excited as it is the first step of the brand to the “outside world”. But I have to confess that the behind the scenes of putting this page online was ugly! I literally drove my webmaster crazy! So if you are also thinking of releasing your custom-made web page, here are a few tips in order to keep your sanity and essentially keep your friends and webmaster in your life!

1- The visual and the presentation have to be perfect before you send it off to your webmaster. The only thing he (or she) needs to do is take your content and code it to make it live on the web. I would recommend to hire a graphic designer to fully visualize the page, the positioning of the elements between one another, their alignment and how everything fit together.

2- Think through all the details and put it in the brief:

The layout, the fonts, the exact color code (each color has a code so pass this info along in the brief), the texts (have them red-proof for content and spelling to 4 different people if you don’t have a professional proof-reader). Think about all the links, the action buttons, the legal statements, the background color, the auto-reply email when people are signing up.

3- Create a folder with all the visuals that will be in the web page and label the files properly.

4- Once your webmaster has done the coding and the page is ready to be viewed, have a couple of friends review the page to give you feedbacks. Only then, when you have collected all the feedbacks, you go back to your webmaster for him (or her) to implement the changes. Don’t rush into it. Take the time! It will save you time, money and stress.

Have fun making your projects happen!


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